The Swatch UK Best Fake Omega Speedmaster Mission To The Moon 1969 MoonSwatch
What We Know
It’s kind of funny saying this, but it’s been a bit of time since we’ve seen a new Moonswatch. Given the news cycle around this year’s Swatch x Audemars Piguet launch, it makes a lot of sense that Swatch has held more Moonswatch releases in its back pocket, ready for when the time is right to get people talking again about its most popular high/low collab.
Today’s new top replica Omega Speedmaster Mission To The Moon 1969 Moonswatch is the most limited of the Moonswatches, with only 1,969 pieces made in total. It’s certainly a special execution, with an homage to Apollo 11’s Moon landing in—you guessed it—1969. But unlike an actual Omega Speedmaster Moonwatch, where the story is a huge part of the appeal to the collector, I have a feeling that this Moonswatch’s appeal lies in its use of Omega’s 18K Moonshine Gold. It’s certainly not the first time Swatch has used Omega’s gold alloy in Moonswatches, but this one has a lot of that gold. With the dial, hands, pushers, and crown all in Moonshine Gold, there are eleven grams total in each of these watches. Interestingly, Swatch is saying that the gold used for this edition is melted down from spare Omega parts from that era, which then ties the connection with Omega much closer together.
This edition pairs a matte black Bioceramic case with all those bits of gold and black accents to complete the look. The Moonshine Gold dial is given a vertically brushed finish. No lume to be found on these hands, as the gold beveled applied indices are filled with black varnish, and I would assume such is the same with the handset as well. A glossy Bioceramic bezel (not ceramic, as some might have hoped) features a tachymeter filled with gold coloring. The numbering of the piece (x/1969) is engraved on the left side of the case and infilled with gold lacquer to show off the limited edition nature of these cheap fake Omega Speedmaster Moonswatch.
If we take the melt value of eleven grams of 18-karat gold, pricing as of today would fetch you around $1,058. But in a surprising publicity stunt, Swatch is pricing this watch based on the price of gold on the day of Apollo 11’s landing: July 21, 1969. This means that this Mission To The Moon 1969 Moonswatch is priced at $570, which is much less than the value today of eleven grams of 18K gold.
To get the watch, you’d need to fill out an “Electronic Swatch Timepiece Application” online, a spoof of the ESTAs we all find ourselves filling out when traveling these days. There are 32 questions to answer, and Swatch will reach out later on to the approved list of applicants for the next steps to secure the UK buy replica watches. The ESTA runs from today through July 21st at 23:59 CEST.
What We Think
Who would’ve thought we’d come to the point of an application-only Moonswatch? Certainly not me, but then again, I’m actually quite surprised to see a Moonswatch being offered in such a small quantity, at least by Swatch standards. Regarding the launch strategy, I suppose it’s a damned if you do, damned if you don’t situation. If Swatch just put all 1,969 pieces in store, there would probably be chaos like no other—and we’ve seen enough of that already this year with the Royal Pop—so it seems like Swatch’s idea is to create an application. There are certainly a lot of people out there who will find it absolutely offensive to need to fill out an application for the perfect copy Omega Moonswatch, but I have a feeling that, with the appeal of so much gold (at a price that literally doesn’t economically make sense for a brand to release), paired with its advertised scarcity, the demand of this model certainly won’t be small. I wanted to take a look at the application, but the Swatch application page kept crashing for me, and I take that as a sign of heavy traffic.